Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can cause higher precision and even more trusted information
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical technique of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise information and an extra total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketing experts make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can lead to data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to fraud
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of instructions that informs your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles brought on by things like a broken link or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the server. This permits you to have even influencer tracking software more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.